IBM: From analytics to cognitive

AS PART of IBM’s transformation from analytics to cognitive system, IBM is gearing up in penetrating the Philippines with the new vision for the next evolution of technology and business.

In doing so, the multinational company on technology and consulting is closely negotiating with big companies engaged in various industries in the country.

Cognitive systems represent an entirely new model of technology which understands “unstructured data through sensing and interaction.”

Unstructured data are information that remains out of reach for traditional computer systems.

IBM Philippines president and country general manager Luisito Pineda, in a media roundtable discussion last Thursday at the Sumo Asia Hotel, in Davao City, said that they are working on closing deals with Philippine-based companies that showed interest in taking part with the transformation to “cognitive business.”

“I want to bring this new system in the Philippines. Presently a lot of companies have expressed interest to it, hopefully we will be closing a few deals before the year ends,” he said.

When asked as to how many companies have so far shown interest, Pineda refused to divulge information as to nothing is official yet.

“I can’t say how many, I am not allowed to divulge any numbers but it is several because in the end, companies need to have the edge over the competition,” Pineda added.

He explained in a statement that the company saw the need to shift cognitive system as years passed.

“The Information Technology (IT) has been reordering driven by simultaneous developments in data, analytics, cloud, mobile, social media, and the Internet of Things. These things are coming together so fast that industries, individuals in business need to be relevant and they need to address those concerns,” Pineda said.

“The shifts are causing us to rethink what we need to do in the future because inevitably data with these convergence of shifts are fundamentally transforming industries, profession and global society,” he added.

He said as data are now considered as the world’s new natural resource, only 20 percent of the available data in the world (images, voices, literature, chemical formulas, social expressions, etc.) are structured while 80 percent falls under the unstructured.

“About 80 percent of the data in the world is unstructured which means we are not harnessing all the data in the world because we have no way of programming all the applications necessary to just understand the data, you cannot have a program system for that. So we really need to address this fact and we saw it through cognitive area, we need something to understand the unstructured data,” said Pineda, describing further that unstructured data as invisible, existing somewhere, follow no certain format such as hashtags and any other indexes.

With data entering to what so-called cognitive era, IBM laid down “Watson” as the solution with its expanded data discovery and question-and-answer capabilities applying cognitive technologies helping change how one approach and understand information, ask questions, uncover patterns and build predictions including access to new data connectors, new source connection to corporate data and interactive data discovery with expert storybooks.



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