The two-week fortnight of The All England Club’s The Championships — known as Wimbledon around the world — has begun. Don’t be fooled by the traditional white clothing that the tennis players wear or the historical green facades of the courts. Behind all of the Wimbledon traditions, there’s some very sophisticated technology at work, including the latest advancements in cloud, analytics, mobile, social and security trends.
And this year, our Watson and InfoSphere Streams technology will be teamed up to provide real-time insights to the matches and historical tennis data to make the fans’ experience even more interactive — no matter where they are in the world.
Will UK favorite Andy Murray add to his 2013 victory in The Championships this year? Or will the world’s Number One Novak Djokovic earn his 9th Grand Slam Win? Or will someone else among the men prevail? On the women’s side, can anyone stop Serena Williams’ quest for a 21st Grand Slam victory? These story lines — and many others — will play out over the next two weeks.
Together with Wimbledon, we will bring tennis fans around the world closer to the prestigious Grand Slam event. We’ll be serving up uninterrupted access to real-time Wimbledon match records and trends, which allows us to showcase the benefits of delivering insights at speed. At Wimbledon, this translates into the ability to enrich the fan experience by providing a comprehensive and compelling digital platform with instant access to video, scores, articles, interviews and breaking tournament news. Here’s what’s new for tennis fans, no matter where they are in the world:
- A new look for wimbledon.com and mobile apps: In 2014, there were 63 million visits to www.wimbledon.com from around the world. And once again this year, fans who access the web site or mobile apps will find it’s “the next best thing to being there.” The new wimbledon.com site provides fans with deeper insights by means of live scores, as well as on-demand video and infographics. These exclusive insights are available on a desktop, tablet or mobile device. Available for Apple iPhone, iPad and Android devices, the apps provide instant access to scores, player information, match analysis and video.
- Breaking match stats and insights: Our advanced analytics will point out match facts in near real-time, and Watson Engagement Advisor will balance that information with related insights and historical context. Watson technology will enable Wimbledon staff to pose questions in natural language, and share insights with fans via social media and the Wimbledon digital platforms. Wimbledon staff, for example, will be able to quickly provide insights about interesting or record-breaking player and match statistics. One example would be to rapidly compare Andy Murray’s second serve percentage during his 2015 matches to his Championships-winning matches in 2013. Putting the data and content into context rapidly provides greater level of interest for fan and a more engaging website.
- Social engagement: Using leading Social Media Analytics from IBM and ground breaking research from the IBM CxLabs, the Wimbledon Social Command Center can identify in real-time the most influential voices around Wimbledon and tennis, understand the content and topics fans are most interested in, and proactively target their social communications for maximum effect.
Since 1990, IBM has worked with The All England Lawn Tennis Club to introduce new technologies, which help bring the wealth of real-time data captured during The Championships to life. IBM is the Official Supplier of Information Technology and Consultancy.